• J. Christie & E. Akhimoff

The New Look 1947

On February 12 1947, 10:30am, Christian Dior, presented his first collection at 30 Avenue Montaigne…. he was 42. All the celebrities, fashionistas and socialites were there, the salon filled with anticipation.

The Editor-in-Chief of Harper’s Bazaar, Carmel Snow, exclaimed “It’s Such a New Look”, and the name stuck. The collection “Kick Started “ the French fashion industry so diminished during the War. In one stroke, with oh-so-feminine full-skirts, cinched waists and soft shoulders, glamour and indulgence was back, and nowhere does it better than Paris!.

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