The New Look 1947
On February 12 1947, 10:30am, Christian Dior, presented his first collection at 30 Avenue Montaigne…. he was 42. All the celebrities, fashionistas and socialites were there, the salon filled with anticipation.
The Editor-in-Chief of Harper’s Bazaar, Carmel Snow, exclaimed “It’s Such a New Look”, and the name stuck. The collection “Kick Started “ the French fashion industry so diminished during the War. In one stroke, with oh-so-feminine full-skirts, cinched waists and soft shoulders, glamour and indulgence was back, and nowhere does it better than Paris!.